日本雄狮会社为了提高本公司洗洁剂产品的市场占有率,他们对400—500名家庭主妇进行了洗洁剂市场调查,询问消费者对各种洗洁剂是否有不同的感觉。所得到的答案是,“感觉上似乎没有什么差别,有的话,只在性能方面”,所谓“性能”。就是去污能力。于是雄狮公司为提高去污洗涤能力,制订其新的策略。 他们实施了一项称为“110”的战略,就是设定一船洗洁剂的去污能力为100的话,“雄狮”的产品再增加10以上的领先差距,然后利用这一差距开拓市场。 In order to increase the market share of the company’s detergent products, the Japanese Lions Club conducted a market survey of 400 to 500 housewives and asked consumers if they had different feelings for various detergents. The answer is: “There seems to be no difference in feeling, if any, only in terms of performance”, so-called “performance.” It is decontamination ability. So Lions developed new strategies for improving decontamination. They implemented a strategy called “110,” which is to set the decontamination capacity of a boat detergent to 100. Then, the “lion” product will increase its leading gap by more than 10, and then use this gap to open up the market. .