谙熟经营之道的企业家们早已深深懂得:产品经营是企业最一般的经营,资产经营是较为高级的经营,而以名牌为主的无形资产的经营是更高级的经营。由于诸多因素的影响,至今为止,我们林业企业富有竞争力的名牌产品屈指可数。面对经济全球化的滚滚浪潮和国内外大批名牌产品抢占并瓜分市场的凶猛势头,林业企业—— Entrepreneurs who are familiar with business management have long understood that product management is the most general operation of an enterprise. Asset management is a more advanced operation. The management of intangible assets dominated by brand names is a more advanced operation. Due to many factors, so far, we have a handful of competitive brand-name products in forestry enterprises. The face of the tide of economic globalization and the large number of brand-name products at home and abroad to seize and market the fierce momentum, forestry companies -