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对传媒制度绩效的评价不如社会经济发展综合评价那样容易实现,是一件需要花大力气进行深入研究的工作。只有对传媒制度的绩效诉诸全面、系统的考量,才能了解和把握传媒业在制度设置和制度安排中实际取得的效果以及可能存在的问题,从而对合理调控传媒与正确制定管理措施起到积极的推动作用。对传媒制度的绩效评价,需要参照制度评价、制度绩效分析的基本理论,同时要结合中国传媒业的内在特征,使用客观评价与主观评价相结合的思路以及相应的方法,构建一个适合中国国情的传媒制度绩效评价体系。
The evaluation of the performance of the media system is not as easy to implement as the comprehensive evaluation of social and economic development and it is a work that needs to be vigorously conducted in-depth study. Only by fully and systematically considering the performance of the media system can we understand and grasp the actual achievements and possible problems of the media industry in institutional arrangements and institutional arrangements and thus play a positive role in the rational regulation and control of the media and in the proper formulation of management measures The role of promotion. In order to evaluate the performance of the media system, we need to make reference to the basic theories of system evaluation and system performance analysis. At the same time, we must combine the intrinsic characteristics of China’s media industry with the ideas of combining objective evaluation with subjective evaluation and corresponding methods to build a system that is suitable for China’s national conditions Media system performance evaluation system.