零点研究咨询集团日前发布的《2005年中国最具影响跨国企业评选研究报告》认为,内部管理的融合是跨国企业在中国赢得影响力的关键,其中人力资源本土化是内涵融合的根本,危机管理是实现内涵融合的一把双刃剑。调查显示,普通公众、跨国员工和企业经理人一致认为,公司形象、产品形 Zero Point Research Consulting Group recently released “2005 China’s Most Influential Multinational Corporations Selection Research Report” that the integration of internal management is the key to multinational corporations in China to win influence, including the localization of human resources is the basis for the fusion of content, crisis management Is a double-edged sword to achieve the fusion of meaning. The survey shows that the general public, multinational employees and business managers unanimously believe that the company’s image, product-shaped