论文部分内容阅读
最近几年来,欧洲许多大企业都带头生产绿色产品,并寻求种种方法来停止破坏环境的行为。它们这样做的原因之一,是受到绿色运动团体、政府和欧洲共同体的压力。例如在欧洲共同体雄心勃勃的单一市场计划中,附有严格的全欧反污染新标准。除此之外,越来越多的企业已发现,保护环境不但可以节省开支,而且能增加竞争力。 基本原因很简单:注重环保的产品销路好。欧共体在1992年进行的调查显示,67％的荷兰人和82％的德国人在超级市场里购物时,会考虑到环境污染问题。同年在英国进行的调查显示,英国的购物者有半数以上说,他们会基于是否有利于环境这个因素,选
In recent years, many large European companies have taken the lead in the production of green products and have sought ways to stop the destruction of the environment. One of the reasons they do so is the pressure from the green sports community, the government and the European Community. For example, in the European Community’s ambitious single market plan, there are strict new European anti-pollution standards. In addition, more and more companies have found that protecting the environment not only saves money but also increases their competitiveness. The basic reason is simple: products that are environmentally friendly have a good market. A survey conducted by the European Community in 1992 showed that 67% of Dutch people and 82% of Germans would consider environmental pollution when shopping in a supermarket. In the same year, a survey conducted in the United Kingdom showed that more than half of British shoppers said that they will choose based on whether or not they are conducive to the environment.