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随着我国旅游业的快速发展,旅游纪念品设计越来越被重视,而包装作为纪念品的外衣,除了起到保护作用外,还最能体现旅游胜地的文化特色和民族风格,因此研究其包装设计就显得尤为重要。但现今设计的关注点都是集中在如何将文化符号加入到旅游纪念品包装上,却忽视了传统文化的灵魂—中国古典美学思想的现实运用,文中就是讨论了这个主题,把中和之美这种传统美学思想转变成具体的艺术表现形
With the rapid development of tourism in our country, the design of tourist souvenirs is paid more and more attention. As the outerwear of souvenir, packaging can not only play a protective role, but also embody the cultural characteristics and national style of tourist attractions so as to study its packaging design It is particularly important. However, the current design focuses on how to add cultural symbols to tourist souvenir packaging, but ignores the soul of traditional culture - the practical application of Chinese classical aesthetics. This article discusses the theme of this, the neutral beauty Traditional aesthetic thoughts into concrete artistic expressions