女性广告人在竞争中有什么优势和劣势? 在我眼里,广告人没有性别。这个行业的性别特征不明显,因为广告人在不断地研究消费者,寻求和消费者的沟通,自身的角色也在不断地发生变化。女性在创意、策划上有自身的特点,情感体验比较细腻。但受到社会角色的限制,某些方面的表现会有局限性。在对事物洞察的深度上有所不足,体现在高级管理人员上更为明显。这也是广告公司中女 What are the advantages and disadvantages of female advertisers in competition? In my opinion, advertisers have no gender. The gender characteristics of this industry are not obvious, because the advertisers continue to study the consumer, seeking to communicate with consumers, their role is constantly changing. Women in creative, planning has its own characteristics, emotional experience more delicate. However, due to the restriction of social roles, there are limits to the performance of certain aspects. There is a deficiency in the depth of things, which is more obvious in the senior management. This is also the advertising company in the female