企业在制定竞争策略时,应根据所处地区市场的类型和特点来衡量竞争策略。经济学理论将市场结构分为四种基本类型,其中完全竞争市场是一种极端,垄断市场是另一种极端。极端不会是普遍存在的状况。现实中的市场大多介于这两种极端之间。也就是说,绝大多数市场是既有竞争,又有垄断;既不是完全竞争,又不是完全垄断,称之为不完全竞争市场。根据市场的垄断程度,不完全竞争市场又分为垄断竞争 Enterprises in the development of competitive strategy, should be based on the type of market and the characteristics of the region to measure competitive strategy. Economic theory divides the market structure into four basic types, of which the perfectly competitive market is one extreme and the monopoly market is another extreme. Extreme can not be ubiquitous. The real market is mostly between these two extremes. In other words, the vast majority of markets are both existing and monopolized. They are neither perfectly competitive nor fully monopolized and are called imperfectly competitive markets. According to the monopolistic degree of the market, the imperfect competition market is divided into monopolistic competition