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派力奥轿车是一款由意大利菲亚特集团生产的实用型经济类轿车。该车型最先投放于巴西市场,2002年春季投放欧洲市场,同年该车型正式投放中国市场。与此同时,南京-菲亚特在全国按国际营销水准建立的第一批20家“4S四位一体”的品牌专卖店,第二批50家“四位一体”的品牌专卖店也在建设之中,两年内全部建成。为了能在中国市场实现开门红,菲亚特集团重金邀请了一级方程式世界冠军舒马赫为派力奥拍摄了一辑广告。片中讲述:舒马赫驾驶法拉利一级方程式赛车到加油站补给,但是,他发现没有工作人员为他服务,只好自己下车为赛车加油,这时一辆派力奥轿车驶进加油站,那些原先为一级方程式服务的工作人员突然出现并为派力奥轿车进行加油、检测等工作,这时旁白强调派力奥轿车与法拉利同出菲亚特,而在一旁的舒马赫却表现得十分无奈,广告以南京-菲亚特的品牌标志结束。总的来说,这辑广告构思独特,通过法拉利受冷遇
Palio sedan is a practical economy car produced by Italy’s Fiat Group. The model was first put on the Brazilian market, launched in the spring of 2002 in Europe, the same year the official launch of the Chinese market. At the same time, Nanjing - Fiat in the country according to international marketing standards established the first batch of 20 “4S” brand stores, the second batch of 50 “Four in One” brand stores are also under construction , Completed within two years. In order to achieve a good start in the Chinese market, Fiat Group heavily invited Formula One world champion Michael Schumacher to shoot a series of ads for Palio. The film recounts: Schumacher driving the Ferrari Formula One car to the gas station supply, but he found no staff to serve him, had to get off their car for the car, then a Palio car into the gas station, those Formerly a Formula One service staff suddenly appeared and for the Palio sedan cheering, testing and other work, when the emphasis on Palio sedan and Ferrari with Fiat, but in the side of Schumacher was very helpless, Advertising to Nanjing - Fiat brand logo end. Overall, this ad is uniquely conceived and received through Ferrari