企业在经营中都会意识到,在通常情况下,任何一个企业都无法为市场内的所有顾客提供最佳的服务。这是因为顾客人数众多,分布广泛,而且每一顾客的购买要求差异很大。所以,企业要想取得竞争优势,就要识别自己能够提供有效服务的最具吸引力的目标市场,而不是四面出击。目标市场营销 In business, the business realizes that under normal circumstances, no one company can provide the best service to all the customers in the market. This is because of the large number of customers and their wide distribution, and the very different purchasing requirements of each customer. So, to gain a competitive edge, companies need to identify the most attractive target markets they can offer effective services, rather than attacking them on all fronts. Target marketing