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2014年7月广告市场整体投放金额超过750亿元,同比增长3%,环比持平。同比方面,电脑及配件、家居用品、媒体及相关三大行业的涨幅最大,分别为70%、58%和42%。同比降幅最大的行业是烟草及附件业,降幅为33%,其次是办公用品及设备,下降幅度为19%,汽车及有关产品以15%的降幅紧随其后。环比方面,媒体及相关行业以39%的增幅位列第一。烟草及附件和电脑及配件业分列第二、三位,上升幅度为37%和30%。药品及健康产品以17%的下
In July 2014, the advertising market as a whole posted more than 75 billion yuan, an increase of 3% over the same period of previous year and unchanged from the previous month. On a year-on-year basis, computers, accessories, household items, media and related industries registered the largest increases of 70%, 58% and 42% respectively. The largest year-on-year drop was in the tobacco and accessories industry, a drop of 33%, followed by office supplies and equipment by 19%, followed by a 15% drop in motor vehicles and related products. On a year-on-year basis, the media and related industries ranked first with a 39% increase. Tobacco and accessories and computers and accessories industry, the second and third place, an increase of 37% and 30%. Drugs and health products under 17%