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站在广告产业发展能级提升和未来网络“云”背景的发展高度思考广告的策略升级问题,广告业应该尽快洗心革面,完成向消费者立场的转变。这是广告应对Web2.0时代的品牌竞合关系及传播关系的重构现实,在把控互联网世界中各方关系的相互作用中创造广告信息服务的互动和有效之根本举措。
Standing in the development of the advertising industry to enhance the level and the future development of the network “cloud ” background Consideration of the escalation of advertising strategy, the advertising industry should wash their heads as soon as possible to complete the change to the position of consumers. This is an advertisement to deal with Web2.0 era of brand competition and reproduction of the relationship between the reality of reconstruction in the control of the interaction between the parties in the Internet world of advertising information services to create interactive and effective fundamental measures.