一、问题提出1998年以来,中国的彩电工业发生了一系列重大的变动.这些变动就连西方市场经济发展历史过程都未曾出现过,其剧烈程度和影响力,超过了被经济学家所称的“过度竞争”,是一种“超过度竞争”.这种竞争主要体现在以争夺市场份额为核心的价格战越演越烈,许多彩电企业甚至不惜血本,以低于成本价销售彩电,企业效益急剧滑坡.也有的企业销售低价贴牌机,走私国外元器件,损害了国家利益,也威胁到整个彩电行业的生存与发展. I. PROBLEM PROBLEMS A series of major changes have taken place in China’s color TV industry since 1998. These changes have not even occurred in the history of the development of the market economy in the West, and their intensity and influence have surpassed those claimed by economists Of the “excessive competition” is a kind of “over-degree competition.” This competition is mainly reflected in the battle for the core of the price war fought more and more intense, many color TV companies even spared no expense to sell color TV at below cost, The sharp decline in efficiency of enterprises.Also some companies selling low-cost OEM machine, smuggling foreign components, damage to national interests, but also a threat to the survival and development of the entire color TV industry.