尽管说在长期的传统旅游消费模式影响下,我国旅行社整体业务保留一定程度的专业、经济与安全特性,但是随着民众生活质量的不断提升,许多旅游主体开始期望获取愈加富有特色、深度、差异性的旅游体验;再就是因为某些职业特征决定休闲的时间和空间全面增加,加上许多人拥有自驾、自助等旅游能力,一时间令旅行社的发展开始造成强烈的挑战和冲击效应。因此,笔者决定针对当前我国旅行社发展过程中遗留的弊端,以及日后新型旅游体验消费模式下旅行社的合理化发展对策等内容,加以有序论证解析。 Although the overall business of travel agencies in our country retains a certain degree of professional, economic and security features under the influence of long-term traditional modes of tourism consumption, with the continuous improvement of the quality of life of the general public, many travel agents have begun to expect more and more distinctive features, depths and differences Sexual travel experience; and then because of certain occupational characteristics of leisure and leisure time and space to increase an overall increase, coupled with many people have self-driving, self-help and other travel capabilities, for a time so that the development of travel agencies began to create a strong challenge and impact. Therefore, the author decides to address the shortcomings left in the current development of China’s travel agencies, as well as the rational development of travel agencies in the new mode of travel experience consumption in the future, and so on.