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理论前沿 对于乡镇企业运用电子商务而言，全程的运用必须解决与电子支付相关的技术、安全和法律问题，同时也应有高效、低成本的配送系统的支撑，但这都需要时间与资金的运作过程。在具备这些条件之前，乡镇企业运用网络营销可以先将电子 商务的大门打开，并给企业带来效益。
Theoretical Frontiers For the use of e-commerce by township and village enterprises, the full application must solve the technical, security and legal issues related to electronic payment. At the same time, it should also be supported by an efficient and low-cost distribution system, but this requires time and money Operating process. Before these conditions are met, the use of online marketing of township enterprises can open the door to e-commerce and bring benefits to the enterprise.