新媒体给党报副刊的发展带来了冲击,读者正在逐渐减少,如何降低信息时代的影响成为副刊面对的新课题。本文以《金华日报》副刊为例,对于新媒体背景下,党报副刊的创新发展进行研究分析,以期提高党报副刊的品位与质量,更好地吸引读者。 The new media has brought an impact on the development of party newspapers and supplements, readers are gradually reducing, and how to reduce the impact of the information age has become a new issue facing the supplement. Taking the supplement of Jinhua Daily as an example, this paper makes a research and analysis on the innovation and development of the party newspaper supplements under the background of new media with a view to enhancing the grade and quality of the party newspaper supplement and attracting readers.