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裕隆汽车一直以来都是台湾汽车工业的主要推动者,早年裕隆是专精于汽车制造的企业,在营销、销售上则委由当时的合作伙伴国产汽车来处理,但是到了1988年,因为争夺主导权的问题,导致裕隆、国产分家,这对裕隆汽车来说是非常重要的转折点,因为裕隆必须开始单独面对营销上的挑战,过去它毫无营销经验。当时因缘际会选择了与意识形态合作,意识形态还是一个不到20人的代理商,但却已经拥有丰富的本地客户的营销、广告经验,在工作的互动中,裕隆逐渐体会到营销的力量与重要性,此后裕隆汽车果然成为台湾汽车产业中营销的佼佼者,而意识形态与裕隆合作的第一炮 NISSAN NEWSENTRA 上市,就把 NEW SENTRA 的销售成绩立刻带到第一名的王座。
Yulon has always been the main driver of Taiwan’s automobile industry. In his early years, Yulon specialized in automobile manufacturing. In marketing and sales, Yulon was dealt with by its domestic partner, the then domestic car. By 1988, however, competition for dominance The issue of power, which led to Yulon and domestic separation, is a very important turning point for Yulon because Yulon must begin to face the marketing challenge alone, with no marketing experience in the past. At that time, due to co-ideological cooperation with ideology, ideology is still an agent of less than 20 people, but already has a wealth of local marketing, advertising experience in the interaction of the work, Yulon gradually realized the power of marketing and Importance of the Yulon car really became the leader in Taiwan’s automotive industry marketing, and ideological cooperation with Yulon NISSAN NEWSENTRA the first shot, the NEW SENTRA sales results immediately brought to the throne.