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其实,报纸完全没有必要把自己定位为传统媒体,更不必定位为纸质媒体。在全媒体时代的发展背景下,传统报业走整合运营的道路是一种必然。这种必然性起初让传统报业压力倍增,但最终让传统平面媒体的广告经营者们看到了新的希望。如何走出一条适合传统报业可持续发展的康庄大道,前提是需要我们完成新时代背景下报业的整合运营。而新安传媒近几年就走出了这样一条跨界经营的道路,一个无限接近消费者的全媒体平台强势登场。
In fact, there is absolutely no need for newspapers to position themselves as traditional media, not to mention paper media. Under the background of the development of all-media era, it is inevitable that the traditional newspaper should go along with the integrated operation. This inevitability at first doubled the pressure on the traditional press, but ultimately gave the traditional print media ad operators a fresh look. How to get out of a broad road suitable for the sustainable development of the traditional newspaper, the premise is that we need to complete the integrated operation of the newspaper under the background of the new era. Xin’an Media out of such a cross-border management in recent years, an all-media platform with unlimited close to consumers a strong debut.