不同的语言蕴含着深厚的文化内涵,语言是不同国家相互了解的主要渠道,在跨文化交际中充当着重要的角色。但是由于交际双方存在着社会、文化背景的差异性,因此常常产生语用失误现象,造成交际的障碍与误解。现今,人们将这种语用失误现象划分为“语用语言失误”、“社交语用失误”两种,在此本文将对跨文化语用失误进行文化透析,探究语用失误的文化表现及原因,进而为减少语用失误现象提供一些理论帮助。 Different languages ​​contain profound cultural connotations. Language is the main channel for mutual understanding between different countries and plays an important role in intercultural communication. However, due to the existence of social and cultural differences between the two parties, it often produces pragmatic failure, resulting in communication barriers and misunderstandings. Nowadays, people classify this phenomenon of pragmatic failure into two kinds: “pragmatic linguistic failure” and “social pragmatic failure.” In this article, we will conduct cultural analysis of cross-cultural pragmatic failures and explore pragmatic failures Cultural manifestations and causes, and then to provide some theoretical help to reduce pragmatic failure.