对中小型大学出版社来说,化解危机,并实现跨越式发展的根本出路就是:改进固有的粗放式、浅层次的生存方式,利用现代技术对出版资源实施信息化管理,实现出版资源效用的最大化。但是由谁来具体实施出版资源的信息化管理工作?1·由专业市场调研机构来承担1998年成立的北京开卷图书 For small and medium-sized university press, the fundamental solution to the crisis and to realize the leapfrog development is to improve the existing extensive and shallow ways of life, to use modern technology to implement the information management of the published resources and to realize the effectiveness of publishing resources Maximize. However, who should carry out the information management of publishing resources? 1. By the professional market research institutions to assume the 1998 Beijing open book