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进入八十年代以来,随着西方发达国家工业化进程的完成,企业营销从生产导向型向市场导向型转变,特别是伴随着信息革命的浪潮,许多行销新理念在萌生、发展,尤其是在新兴的信息产品企业中得以应用,并迅速在同行业普及,向其他传统产业渗透。美国著名电脑公司——DELL电脑公司就是这些新理念成功应用的典范。德尔(DELL)电脑公司一九八四年二月二十日成立于德克萨州奥斯汀市,注册资金仅一千美元,短短九年时间就发展成年销售额20亿美元的大企业集团。今天,DELL品牌电脑年销售额超过70亿美元,成为全球电脑业增长最快的公司。这一切成就的取得来自于该公司创新的电脑行销体系——
Since the 1980s, with the completion of industrialization in the western developed countries, the marketing of enterprises has shifted from production-oriented to market-oriented. Especially with the tide of the information revolution, many new ideas of marketing are emerging and developing, especially in emerging Of information products companies to be applied, and quickly spread in the same industry, penetration of other traditional industries. Well-known computer company in the United States - DELL computer company is the successful application of these new ideas model. Founded in Austin, Texas, on February 20, 1984, Dell Computer Corporation, with a registered capital of only a thousand U.S. dollars, has grown into a large conglomerate with annual sales of $ 2 billion in just nine years. Today, DELL brand computers with annual sales of more than 7 billion US dollars, becoming the world’s fastest growing computer company. All these achievements have come from the company’s innovative computer marketing system -