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文章采用理论研究与实证分析、定性与定量分析相结合的研究方法,通过2012-2013年河南旅游产业经济统计数据研究发现:河南旅游产业在部门结构中存在交通运输、娱乐、游览等部门经济收入所占比重偏大;在区域结构中存在景点数量多,规模小而散的现状,在组织结构上存在融资渠道和旅游产品结构单一现象;在人才结构存在高端旅游管理人才缺乏等。提出河南省旅游产业优化升级应该实施“政府主导型”与“旅游企业创新型”相结合的发展模式;优化消费结构,做好文化宣传,扩大入境游;利用河南交通便利,使河南旅游产业形成东西南北纵横交错的旅游产业聚集区;充分利用河南丰富的教育资源和人才资源优势,加快高端旅游管理人才的培养等政策性建议。
The article uses the theoretical research and empirical analysis, qualitative and quantitative analysis of a combination of research methods, through the 2012-2013 Henan tourism industry economic statistics data found that: Henan tourism industry in the sector structure of transport, entertainment, tourism and other departments of economic income The proportion is large; there are many scenic spots in the regional structure, small and scattered status quo, there is a single phenomenon of financing channels and tourism product structure in the organizational structure; there is a lack of high-end tourism management personnel in the talent structure. It is proposed that the optimization and upgrading of tourism industry in Henan Province should implement the development mode of “government-led” and “innovative” of “tourism enterprises”; optimize the consumption structure, make cultural propaganda and expand the inbound travel; Tourism industry in Henan Province forms a gathering area of tourism industry in which the east, west, north and south are crisscross. It makes full use of the rich educational resources and human resources in Henan Province and accelerates the development of high-end tourism management personnel and other policy recommendations.