网络已渐渐成为草根们实现“麻雀变凤凰”的梦想天堂,然而那些较早成名的网络红人,在旋起旋落之际却很少有人获取虚拟名声之外的现实利益,可如今,红人们有了更明确的目标:进入娱乐圈,成为明星。但这些人的走红也并不是单纯的借助网络孤军奋战,他们的背后有一个正在兴起的职业——网络推手。 The Internet has gradually become the paradise for grassroots people to realize their dreams of becoming a “Sparrow and Phoenix.” However, those earlier fame online Reds rarely realized the real benefits beyond the fictitious reputation when they screwed up. Nowadays, Red people have a more specific goal: to enter the entertainment industry and become a star. But the popularity of these people is not simply using the Internet alone, behind them there is a rising occupation - network promoter.