在渠道链条中,谁拥有的有价值资源越多,谁就更具支配力和主导权。然而任何一个渠道成员几乎都没有能力占尽所有的有价值资源,对于资源的争夺过程,实质上就是渠道成员之间制衡和“博弈”的过程。渠道力量制衡之道,因渠道双方力量变化的引发因素不同,具体选择的方法也存在很大差异,但就其根本而言,无外乎两个方面: In the channel chain, who has more valuable resources, who are more dominant and dominant. However, almost any channel members do not have the ability to take all valuable resources, the process of competition for resources, in essence, is the process of checks and balances between channel members and “game ”. Channel balance of power, due to changes in the power of channels both lead to different factors, the specific choice of methods are also very different, but its fundamental, nothing less than two aspects: