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随着我国环境问题的日益突出和消费者环保意识的不断增强,环境友好型产品越来越受到消费者的青睐。本文从消费者对环境友好型产品的消费态度入手进行实证研究,研究结果显示:年龄、收入、教育水平和家庭常住成员等个人因素,影响消费者对环境友好型产品的消费偏好,政策法规、社会规范和广告宣传等情景变量,能够调节消费者对环境友好型产品的消费行为。
With the increasing prominence of environmental problems and the increasing consumer awareness of environmental protection, environmentally friendly products are increasingly favored by consumers. In this paper, an empirical research is carried out on consumer attitudes toward the consumption of environment-friendly products. The results show that personal factors such as age, income, educational level and family permanent members affect consumer preferences for environmentally friendly products, policies and regulations, Social norms and advertising and other scene variables, to regulate consumer behavior of environmentally friendly products.