O2O概念自2010年提出以来迅猛发展,对传统商业模式产生极大冲击,凭借O2O对于线上互联网以及线下实体店的互动联结,实现了信息流和商流的完美融合。与此同时O2O模式对传统物流行业的运行模式提出挑战,本文试图探索O2O模式之下电商物流所面临的问题所在,并尝试针对性提出解决对策。 The concept of O2O, which has been booming since its introduction in 2010, has had a severe impact on the traditional business model. By virtue of the interactive connection of O2O to the online Internet and offline physical stores, the O2O concept is a perfect fusion of information flow and business flow. At the same time, the O2O model challenges the operation mode of the traditional logistics industry. This paper attempts to explore the problems that the E-commerce logistics faces under the O2O model and try to find a solution to the problem.