论文部分内容阅读
移动社交的普及为微商经营者提供了良好的发展契机。微商的核心是以人为中心营销。本文通过探讨微商发展中存在的突出问题,提出以优质产品为基础,以良好人际关系为中心的营销路径,为微商的健康持续发展提出可行性建议。
The popularity of mobile social provides a good opportunity for the development of micro-business operators. Micro-business is the core of human-centered marketing. By discussing the prominent problems in the development of micro-commerce, this paper puts forward the marketing route based on good products and good interpersonal relationships, and puts forward feasible suggestions for the healthy and sustainable development of micro-commerce.