轰轰烈烈的20世纪即将过去,新的21世纪正向我们走来。在新旧世纪交接之际,广播事业的未来发展是每一位广播人所关注的焦点。在经过20多年的广播新闻事业的改革和探索后,业内人士比较一致的认识是:广播原有的体制结构和管理模式已不适应现有的市场经济形式,广播在新世纪应走一条广播产业化发展之路。在这个大思路下,作为广播事业一部分的科技广播应如何在新的历史时期走产业化之路,取得社会和经济双效益呢?谈几点粗浅的看法:一、重新认识广播的性质和功能,确立广播发展方向随着我国社会主义市场经济体制的确立和发展,我们广播事业过去赖以生 The vigorous 20th century is about to end, and the new 21st century is coming to us. At the handover of the old and new century, the future development of broadcasting is the focus of every broadcaster’s attention. After more than 20 years of reform and exploration of broadcasting news and information industry, the consensus in the industry is that: the original system structure and management mode of broadcasting are not adapted to the existing market economy, and broadcasting should take a broadcasting industry in the new century Development of the road. Under this big idea, how should science and technology broadcasting, as a part of the broadcasting business, take the road of industrialization in the new historical period and achieve social and economic double benefits? What are some superficial opinions? First, to rediscover the nature and function of broadcasting , Set the direction for the development of radio With the establishment and development of China’s socialist market economic system,