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定位于全球化制作的美国电影,遭遇的最大阻力是多面向涌来的地方性建构的力量,即来自民族国家电影的自觉抵抗;另外则是好莱坞产品同质化、信息共性化的问题不易满足国际受众个性化、差异化的观影需求,优质的民族国家电影往往能更好地满足本土受众对建立在相对适合度、亲缘度之上的利己主义需求,发挥舆论引导、认同建构等方面的作用。探讨2016年美国电影的美学实践如何服务于其全球盈利的商业目的,协调商业和艺术的矛盾,对于研究世界主流电影如何生产国际大众文化意义重大。
The biggest obstacle to positioning a globalized American film is the force of multi-faceted local construction, that is, the conscious resistance from the movies of national states. The other is the homogenization of Hollywood products. The problem of commonalization of information is not easily met Individualized international audiences and differentiated viewing needs of films, high-quality national film often can better meet the needs of local audiences on the basis of relative fitness, affinity of self-interest needs, to play the guidance of public opinion, identity construction and so on effect. It is of great significance to study how the aesthetic practice of American movies in 2016 serves the business purpose of its global profitability and coordinates the contradictions between business and art in order to study how mainstream movies in the world produce international popular culture.