从上古时代的结绳记事、图腾崇拜开始,人类一直希望能够运用视觉符号传达内在感情,并想通过简单的图形来记录重大事件或传承知识。最早有明显符号作用的图腾可以追溯到氏族和部落时期,如女娲氏族认为蛇是神明的象征,便将蛇作为图腾;而禹的祖先则把黄熊作为图腾来供奉崇拜。像自然界中的太阳、月亮等更是古代人们所敬畏的事物。在欧洲艺术的发源地古希腊,标志也已经非常成熟并被广泛使用。最典型的例子便是伟大神秘的庞贝文化,在庞贝遗址中就 Beginning with ancient romances and totem worship, mankind always wanted to use visual symbols to convey his inner feelings and wanted to record major events or pass on knowledge through simple graphics. The earliest obvious symbolic totem can be traced back to the clan and tribal period, such as the Nu Wa clan that the snake is a symbol of the gods, the snake will be used as a totem; and Yu ancestors put the yellow bear as a totem to worship. Like the sun in the nature, the moon is even more awe of ancient people. In ancient Greece, the birthplace of European art, the symbol has also been very mature and widely used. The most typical example is the great mysterious Pompeii culture, in the Pompeii site