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产品,是企业的生命;而名牌,更是企业的无价之宝。如何使产品成为名牌,其间要做的工作很多,给产品取一个好名,就是其中一项不可忽视的工作。企业、产品名称一体化小西六原是日本一家经营照相器材的企业,经营业绩甚佳,但人们买照相器材只知道“樱花”、“优美”等品牌,却不知道它们就是小西六的产品,造成企业名称与产品名称相脱节的现象,致使小西六每生产一个新产品,都要重新花巨资去创名牌,而当一个名牌创立后,人们仍难把这一名牌与小西六联系在一起,令管理者们大伤脑
Products are the life of a company; brand names are even more valuable to the company. How to make a product a brand name, there are many tasks to be done during the process. To take a good name for a product is one of the tasks that cannot be ignored. Enterprise and Product Name Integration Xiao Xi Liu Yuan is a Japanese company that operates photographic equipment and has a very good business performance. However, people buy photographic equipment and only know brands such as “cherry blossom” and “beautiful,” but they do not know that they are Xiao Xi. The product of Sixth, which caused the disconnection between the company name and the product name, caused Xiao Xiliu to spend a lot of money to create a brand name for every new product. When a famous brand was founded, it was still difficult for the brand to compete with Xiao Xi. Six are linked together, causing managers to hurt their brains