当今企业经营管理日趋现代化,企业领导既处在商品经济日趋活跃、市场竞争愈加激烈的外部环境中,又处在企业内部运行机制矛盾的焦点上。他们不仅要懂得生产,而且要了解市场;不仅要懂得本企业的产品结构、性能、质量,而且要明了国内以至世界同行业的生产、经营状况,不仅要了解本企业职工思想动态,还要摸清广大消费者的心理变化,不仅要具有生产指挥能力,而且更重要的应 Today’s business management is becoming more and more modern. Corporate leaders are not only in the increasingly active commodity economy, but also in the increasingly fierce external environment of the market. They are also in the focus of the internal operating mechanism conflict. They must not only understand production, but also understand the market; not only must understand the product structure, performance, and quality of the company, but also understand the production and operating conditions of the industry in the country and even the world. They must not only understand the ideological dynamics of their employees, but also In order to clear the psychological changes of consumers, we must not only have the ability to command production, but also more importantly