如今,“包装”这个词对大多数人来说都已经不再陌生,它已经渗入我们生活的每个角落,比如歌星、影星等在出名前都会通过传媒公司的精心包装后推入市场。那么,在新媒体时代,如何通过对电视频道的包装加深受众的印象,打造频道品牌,已经成为传媒界十分关注的话题。其实,媒体包装不是一门过于复杂的学问,其最关键的因素在于创意,只要有好的创意和正确的定位,就一定能够产生好的效果。下面,笔者就以本土文化和流行因素相结合的形态对创意形式进行分析,从而道出创意形式对媒体包装的影响力。 Today, the term “wrapper” is no longer a stranger to most people, it has infiltrated every corner of our lives, such as singers, movie stars, etc., before being famous through the well-packaged media companies into the market . Then, in the new media era, how to create a channel brand by deepening the audience’s impression on the packaging of television channels has become a topic of great concern to the media. In fact, the media package is not an overly complicated learning, the most crucial factor is creativity, as long as there is a good idea and the correct positioning, it will certainly be able to produce good results. The following, the author on the combination of local culture and fashion elements of the creative form of analysis, which tells the creative form of media packaging influence.