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对新闻传媒以及新闻事业进行有效管理,是现代新闻事业发展的关键性问题。基于市场经济下对新闻传媒进行管理,具有鲜明的时代特点,又可以体现出现代新闻传媒的不同之处。本文主要针对市场经济条件下新闻传媒管理的特点以及新闻传媒管理理论进行讨论,寻求一条适合我国新闻传媒发展的途径。
Effective management of the news media and journalism is a key issue for the development of modern journalism. The management of the news media under the market economy has distinctive characteristics of the times and reflects the differences of the modern news media. This article mainly discusses the characteristics of news media management under the condition of market economy and the theory of news media management to find a suitable way for the development of our news media.