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随着我国社会市场化的推进,经济发展越来越快,人民生活水平越来越高,很多家庭都拥有了普通及高档汽车,推动了国内汽车保险事业的迅速发展。目前,财产保险公司多了,客户对保险公司选择机会也就多了。作为保险公司来说,如何在激烈的市场竞争中争取到更多的客户,获得车辆保险较大的市场是值得深思的问题。这需要保险公司从提高自身的质量着手,借助高科技手段、高素质人才,提供方便、快捷、全面的服务满足客户,提升服务的附加值,去赢得客户、赢得市场。
With the marketization of our society, economic development is getting faster and faster, and people’s living standards are getting higher and higher. Many families own ordinary and premium cars, which have promoted the rapid development of the domestic auto insurance business. At present, there are more property insurance companies and clients have more choices for insurance companies. As an insurance company, how to get more customers in the fierce market competition and obtain a large insurance market for vehicles is a question worth pondering. This requires insurance companies to improve their own quality to proceed with high-tech means, high-quality personnel to provide convenient, fast and comprehensive services to meet customers, enhance service added value, to win customers and win the market.