在个性日益崛起的时代,消费市场复杂多变,给予越来越多丰富而个性化的选择。在这场不可抵挡的浪潮中,消费者被唤醒,变得更具自我意识,更懂得享受生活,每一个普通人都更加向往建立完整的个性体。面对这些情境,品牌纷纷开启崭新的营销之路,有趣、年轻成为品牌保持关注度和活力度的关键,各种贴合消费者个性化需求的有趣创意成为品牌的追求。 In an era of rising personalities, the consumer market is complex and volatile, giving more and more rich and personalized choices. In this irresistible tide, consumers are awakened, become more self-conscious and know how to enjoy their daily lives. Everyone in general is more inclined to establish a complete personality. In the face of these situations, the brand has opened up a new marketing road, fun, young become the key to maintain awareness and vitality of the brand, a variety of interesting ideas that fit the individual needs of consumers become the pursuit of the brand.