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由法国时装集团 LVMH 资助的英国网上服装零售商 Boo.com,轰轰烈烈问世半年后,再次吸引全球媒体的注意,只不过这次它的角色是第一家宣告失败的知名网站。Boo.com 的诞生和倒下,被认为是 dotcom 企业之典型。网站尚未建立,已投入2500万美元拉开宣传攻势,半年中主要股东投入的13.5亿美元化为灰烬,直至投资方不能忍受只出不进的亏损经营,纷纷拒绝追加投资,将其逼到申请破产的境地。解散所有员工后,曾贵为欧洲第一网上零售商的Boo 以令人吃惊的廉价出售。
Boo.com, a UK online clothing retailer funded by LVMH, a French fashion group, has once again attracted the attention of the global press six months after its launch, except this time it was the first well-known site to fail. The birth and fall of Boo.com is considered a typical dotcom business. Website has not yet been established, has invested 25 million US dollars to launch a publicity campaign, half a year of major shareholders invested 1.35 billion into ashes until investors can not stand the only loss of business, have refused to invest additional to force it to apply Bankruptcy. After dismissing all employees, Zeng expensive for the first online retailer in Europe to sell surprisingly cheap.