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许昌市政府非常重视曹魏文化的对外传播,努力打造三国文化名城。良好的对外宣传可以提升游客的旅游质量。景区在开发旅游资源的同时,应注意要对旅游资源进行宣传,构建有效的双语宣传体系。在双语宣传模式中,存在很多问题:拼写错误、大小写错误;译名不统一;用词不当;语用失误;文化传递失真。针对这些问题,提出相应的建议与对策。
Xuchang municipal government attaches great importance to the spread of Cao Wei culture, and strive to create a cultural city of the Three Kingdoms. Good publicity can enhance the quality of tourist travel. Scenic spots in the development of tourism resources at the same time, we should pay attention to tourism resources to promote and build an effective bilingual propaganda system. In the bilingual propaganda model, there are many problems: spelling mistakes, case errors; translation is not uniform; improper wording; pragmatic failure; cultural transmission distortion. In response to these problems, put forward corresponding suggestions and countermeasures.