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娱乐不仅是个人生活中的一种常见活动,也是人类社会的一个普遍现象。伴随我国经济腾飞,电视经营产业化的转型,电视艺术表现形态也发生了巨大变革。电视综艺节目以其丰富的影像、音乐、多媒体融合手段,赢得了大众普遍接受和关注。然而随着娱乐尺度的愈加开放,电视综艺节目呈现出庸俗化、低俗化、媚俗化的倾向,这一倾向,引起了社会广泛关注。如何在实现电视综艺节目娱乐功能的同时,实现其公益属性,打造彰显主流价值和文化内涵的公益性电视综艺节目,是值得探讨的问题。
Entertainment is not only a common activity in personal life, but also a common phenomenon in human society. With the rapid development of China’s economy and the industrialization of television operation, great changes have taken place in the performance of television art. Television variety shows have won widespread public acceptance and attention with their rich video, music and multimedia convergence methods. However, as entertainment standards become more and more open, television variety shows tend to be vulgar, vulgar, and kitsch-oriented, a trend that has drawn widespread public concern. How to realize the commonweal property and create a commonweal television variety show that shows the mainstream value and cultural connotation is an issue worth exploring while realizing the entertainment function of the television variety show.