本文针对混凝土企业在营销管控中经常忽略却容易造成损失的现象进行了汇总,给行业的经营管理人员以借鉴,预防企业在管理上产生漏洞,规避风险,提高企业的管理水平。 This article summarizes the phenomenon that the concrete enterprises often neglect the marketing control but easily causes the losses, and gives reference to the managers in the industry so as to prevent the enterprises from loopholes in the management, avoid the risks and improve the management level of the enterprises.