4G比3G和GSM最大的特点是网速快。因为速度更快,4G将影响和改变人们的生活方式和消费方式,将使信息更加对称,渠道更加扁平,消费者议价能力更强,进而影响中国的营销模式变革。4G时代将创造移动营销的更多可能:首先,随着4G网络的普及,移动传播将成为营销传播方式的主流,新媒体和自媒体将得以快速发展,进而影响和颠覆传统的营销模式。 The biggest feature of 4G over 3G and GSM is the fast internet. Because faster, 4G will affect and change people’s way of life and consumption, will make the information more symmetrical, the channel more flat, stronger consumer bargaining power, thereby affecting China’s marketing reform. 4G era will create more possibilities for mobile marketing. First of all, with the popularization of 4G network, mobile communication will become the mainstream of marketing communication mode. The new media and self-media will be able to develop rapidly, thus affecting and subverting the traditional marketing mode.