三年前,他们踌躇满志地打包了英超联赛在大陆地区的转播权,希望藉此成为国内付费电视模式的开路先锋;三年后,不但英超转播无法持续,他们自己也濒临破产。三年时间,天盛的兴衰荣辱,再一次深刻体现了何为“中国特色”。在国内的失败,并不代表着天盛经营理念和营销策略的失败。回顾天盛三年来 Three years ago, they smugly packaged the Premier League broadcast rights in mainland China, hoping to become the pioneer of the domestic pay-TV model; three years later, not only the Premiership broadcast unsustainable, they themselves are on the verge of bankruptcy. Three years, the rise and fall of Tian Sheng honor, once again profoundly reflected what is “Chinese characteristics ”. Failure in the country does not represent the failure of Tiansheng’s business philosophy and marketing strategy. Review Tiansheng three years