报业(或报业集团)作为企业的一类,应收账款是营运资金管理的重要环节。如何合理运用赊销、提高市场占有率、提升利润空间,加强报业应收账款管理作为主要手段显得尤为重要,应当引起单位领导的高度重视并采取切实可行措施。本文针对报业应收账款管理进行初步探析,以期完善制度,促使报业良性发展,提升报业影响力,实现战略发展目标。 Press (or newspaper group) as a business class, accounts receivable is an important part of working capital management. How to make reasonable use of credit, increase market share, improve profit margins and strengthen the administration of newspaper receivables are the most important measures. It is necessary to give top priority to unit leaders and take practical measures. This article conducts a preliminary analysis of the administration of newspaper accounts receivable so as to improve the system, promote the healthy development of newspaper industry, enhance the influence of newspaper industry and achieve the strategic development goals.