“乳业巨子”牛根生之所以能在几年之内创造出蒙牛乳业集团奇迹,一个重要原因就是他善于整合各种资源,如借助闻名全国的伊利做广告,打响自己的品牌;带领精兵强将去承包拥有全国最大奶源基地的黑龙江省一家濒临倒闭的乳制厂,为自己公司提供产品;巧妙运用地方闲散资金建起专为自己企业供货的奶站,等等。牛根生的成功,启示我们在历史教学中也要善于捕捉和利用各种课堂教学资源。 “The Dairy Giants” Niu Gensheng was able to create the miracle of Mengniu Dairy Group within a few years. One important reason is that he is good at integrating various resources, such as advertising with Yili, which is known throughout the country, to start his own brand; Will go to contract a dairy factory in Heilongjiang Province, which has the nation’s largest milk source base, to provide products for its own company; skillfully use local idle funds to build milk stations specially designed for its own businesses, etc. Niu Gensheng’s success enlightens us that we must also be good at capturing and utilizing various classroom teaching resources in history teaching.