电子出版物是新华书店的新业务，目前起步较晚，起点较低。主要原因是书店面临许多环境制约：一是管理人员缺乏经验，特别是缺乏电脑知识，人员业务素质跟不上；二是电子出版物产品少，对象面比较窄，出版社大多自产自销或者软件专卖、捆绑销售，书店的进货与销售渠道不畅；三 Electronic publications Xinhua Bookstore’s new business, now started late, starting point is lower. The main reason is that bookstores face many environmental constraints: First, the lack of management experience, in particular, lack of computer knowledge, personnel can not keep up the business quality; Second, fewer electronic publications, the target is relatively narrow, most of the production of self-production or marketing Software monopoly, bundling sales, bookstore purchase and sales channels poor; three