不知从什么时候开始,我们厌倦了铺天盖地的广告,厌倦了品牌恼人的推销,我们在微博上发自己最新的装扮,在论坛上与人分享自己的购物心得,在豆瓣上进入自己喜欢的品牌圈子,我们更倾向于双向的互动式购物体验,而不是填鸭式的推销。就这样,不知不觉中,跟随发生了改变的消费者,我们进入了社会化营销时代。基于能广泛互动的新媒体的社会化营销,涵盖了我们常见的微博、博客、论坛、社交网络等新媒体渠道。尽管社会化营销在西方的发展速度更快,但 I do not know when to start, we are tired of overwhelming advertising, tired of annoying marketing brand, we made their latest on the microblogging dress, in the forum to share their shopping experience, in the watercress into your favorite brand Circle, we are more inclined to two-way interactive shopping experience, rather than cramming marketing. In this way, unconsciously, to follow the changes of consumers, we entered the social marketing era. Social marketing based on broadly interactive new media covers new media channels such as weibo, blogs, forums, social networks and more. Although social marketing is growing faster in the West,