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随着中国电影在票房、技术硬件等方面的强势突进,电影软实力的问题应该被摆在更为重要的日程上。其中,电影标签、电影发展的外围综合生态为电影软实力的建构提供了认知和定位。而电影博物馆、资料馆的建设,电影节的开展则是电影“昨天”与“今天”、继承与发展的映射。作为艺术深层次文本的电影创新和身份确立,为电影软实力的最终呈现奉上了直观而简单有效的“强能芯片”。电影软实力的建构任重而道远,而将这项任务做好才能够为新时期中国电影的全面做强和发挥国家文化战略作用打下坚实的理论基础。
With the strong breakthroughs in the box office, technical hardware and other aspects of Chinese movies, the issue of soft power of movies should be placed on a more important agenda. Among them, the comprehensive ecology of film labels and film development provides the cognition and positioning for the construction of movie soft power. The construction of movie museums and information pavilions and film festivals are the mapping of the movie “Yesterday” and “Today”, inheritance and development. As the film innovation and identity establishment of deep-seated text in art, it provides an intuitive, simple and effective “powerful chip” for the ultimate presentation of soft power of movies. The task of building a soft power of film has a long way to go. Only by doing so can we lay a solid theoretical foundation for the overall strengthening of the Chinese film in the new era and the strategic role of national culture.