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随着移动互联时代的到来,越来越多的大学生认识到微商是互联网购物的主流趋势,纷纷投身创业微商。由于自我认知和职业认知的不足,大学生的微商创业带来很多不理性行为,矛盾和问题也越来越多。本文通过对微商概念的界定,探析目前大学生微商创业发展中存在的主要问题,最终提出构建大学生微商创业模式理性发展之路。
With the advent of the mobile Internet era, more and more college students have realized that micro-merchants are the mainstream trend of Internet shopping and have joined the business micro-entrepreneurs. Owing to the lack of self-awareness and professional cognition, there are many irrational behaviors in undergraduates’ micro-business undertaking and more and more contradictions and problems. Through the definition of micro-business concept, this article explores the main problems existing in the development of micro-business entrepreneurship, and finally puts forward the rational development of the micro-business entrepreneurship model.