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文化传播既应考虑受众的国别化特点,又要从需求角度出发,了解受众的文化需求。本文以胡志明师范大学中文系学生为调查对象,通过问卷调查和深度访谈,考察越南中文系学生对中国文化的需求情况,并分析需求差异的原因,进而总结出越南中文系学生中国文化需求的特点。越南中文系学生中国文化需求偏重生活化、娱乐化、社会化、特色化、情感化、交际化及与汉语相关的内容,而偏离政治化、技术化、专门化内容。
Cultural dissemination should take into account the characteristics of the audience’s nationalization, but also from the perspective of demand, understand the audience’s cultural needs. In this paper, students of Chinese Department of Ho Chi Minh Normal University as the survey subjects, through questionnaires and in-depth interviews to examine the demand of Chinese students in Vietnam Department of Chinese culture, and analysis of the reasons for the differences in demand, and then summed up the Vietnamese Chinese students characteristics of Chinese cultural needs . Chinese students in Vietnam tend to focus on life, entertainment, socialization, specialization, emotionalization, communication and Chinese-related content, but deviate from politicization, technology and specialization.