随着媒体市场化程度的不断提高,无论是作为传统媒体的电视、报纸还是以技术支撑的网络媒体,都取得了长足的发展,但媒介主体的多元化发展也使各自的市场份额受到限制,竞争日趋激烈。以电视媒体为例,央视一家独大的局面被逐步削弱,省级卫视的诸强纷争,省会台、城市台的奋力崛起,让整个电视媒体圈硝烟四起。网络媒体的快 With the continuous improvement of the marketization of the media, both television and newspapers as traditional media and the online media supported by technology have made great strides. However, due to the diversified development of media subjects, their respective market shares are limited. Increasing competition. In the case of the television media, the dominance of CCTV has been gradually eroded. The strong disputes between provincial-level satellite TV stations, the rise of capital cities and urban platforms have caused the entire television media to be in a rage. Fast online media